Facebook Marketing for Beginners – Power of Facebook:
Nowadays Facebook plays a vital role in our social life. While we do not always appreciate how powerful Facebook can be, it is widely recognized as a major distribution channel. Be it for news, images, videos or posts. Facebook has become an information hub. With it’s 1.5 billion active users a month, it can be safely said that Facebook will be here to stay for another decade.
The enormous scope of Facebook makes it an ideal business marketing channel. It is a perfect avenue to reach millions of people and advertise your business.
Now is the best time to use Facebook as a resource. Facebook is the best tool to use to lure your customers. Use Facebook as a bait, advertise a special offer or give away and siphon the traffic from Facebook back to your website. Furthermore, Facebook is probably the most cost-effective way to advertise your business today!
Navigating Facebook and optimizing your campaigns can be a little daunting, especially for those who aren’t so tech savvy. However, Facebook is constantly updating and streamlining its interface to make the customer experience more straightforward.
In this blog post, I’ll give you some tips and tricks on how to get started with Facebook Marketing for Beginners.
Maximising Facebook Potential
In order to maximise your Facebook Potential, here are a few things you can do.
Step 1: Create a Facebook Page that truly represents your brand.
Setting up a Facebook page is as simple as creating an account. The purpose of the Page is to bridge the gap between your Facebook followers and your brand. You can use it to share, post, do market research with potential customers.
When creating your Facebook page, make sure that it truly represents your brand. Highlight all the positives of your brand and the vision you uphold. It is a golden opportunity to show how you differ from your competitors and what your specialties are. The page should best reflect the message of your organization.
Use the profile picture and cover photo wisely. These will act as a logo for your brand, you can even decide to use your actual logo for your display picture. Customers will associate these pictures with your brand making it easier to recognize and potentially something they will be willing to purchase from. Make sure to make it unique and fun, but it also has to be relevant!
Step 2: Optimize all parts of your Page.
Just like your own personal account, there are a variety of different things you can add to your Facebook Page. Focus on getting all your details such as address, website, contact numbers etc. correct and visible. Your page should make it super easy for someone to not only purchase from you, but to also contact you.
You should also pay attention to sections like “Overview”, “Milestones”, “Page Info”. All of these will help tell your brand story and make you seem more genuine. People are more likely to buy from those they can relate to.
Step 3: Post Relevant Material
For your Page to gain momentum, you need to post engaging and relevant topic. This can seem like a challenge, especially if you’re someone who isn’t a natural writer or likes creating content.
The focus should be on your users. Try to think about stuff that your users would like to see. You can post excerpts from your blog, product offers, questions, and polls – anything that will provide value to your followers. Don’t just sell or push offers all the time, aim for a balance. This is a great way to get shares, likes, and comments which will increase the chances of your posts going viral.
In posting any comment or status, always keep your customers benefit in mind. You should always ask how you are providing value and what the user can benefit from by reading your post.
Step 4: Visual Content outshines non-visual content
Posting visually engaging content such as images, infographics or videos has a higher chance of getting conversions than simple text posts. Ideally, you want to keep your posts to a 90%:10% ratio – i.e. 90% images/visual content and 10% text. You can also think about embedding video into your posts so that your audience can get an insight of what it is about without leaving Facebook.
Emotions are a sure way to strike the customer, so use happiness, fear, curiosity to grab peoples attention.
Be sure to stay on your branding. Not every post will benefit your brand but try to stay as close to your message as possible. Again, striking a balance is key. You can post something completely off topic – e.g. a funny cat video – just to change things up a little.
Step 5: Fire up your exposure by giving away incentives
Incentives such as discounts, product giveaways, contests will massively drive engagement and interaction to your posts. Use these as a way to keep generating traffic to your page and website. Providing people with a chance to win a prize will help you increase clicks and brand awareness.
Incentives can also be used as means to increase brand loyalty and longevity. Just make sure to keep your incentive process simple. People don’t like jumping through hoops in order to avail discounts and special offers.
Step 6: Share
In order to reach as many people as possible it is vital you share your page as much as possible. You can share it on your personal page, have friends and family share it on theirs and even share it to other groups. Make use of hashtags to increase search visibility on Facebook as well as Twitter and Instagram.
Additionally, you can use sharing as a way to network with other content creators. Share their content in exchange for them sharing yours can help drive large amounts of traffic. Nowadays more and more people are sharing each other’s content, as social media is all about sharing.
Read more about how to make your posts viral here!
Step 7: Facebook advertising
Facebook advertising is all about getting targeted traffic to your post or website. There are many different objectives you can choose from, such as video clicks, website clicks, conversions, page post engagement, page likes etc. Construct your campaign based on your desired objectives. Use Facebook Ads to increase your brand exposure and drive traffic.
Step 8: Start a Forum on your Page
In order to keep your audience interested, creating an active Forum can boost customer engagement. Use this forum to help members by answering their queries or providing resources they request.
Step 9: Be visible in Facebook groups.
Facebook groups are another way to increase your brand awareness. You can find groups with large audiences on your niche extremely easily and can leverage these to promote your brand. Use groups to interact with others, invite subscribers and customers and share your story. The more active you are in groups, post multiple groups to multiply your reach, the more exposure you will get. In the long run, people will start clicking through to your profile, business page, and website.
Step 10: Use Facebook Tabs.
This is another brilliant technique to get people clicking on your blog or website. Facebook tabs will allow you to personalize the services you offer and help customers interact with your brand without leaving Facebook. They may be busy chatting or engaged in another activity, so sending a user to another tab will solve this problem.
Facebook Marketing for Beginners – Final Words
So there you have it. Hopefully, you found those tips useful and will implement them on your own Facebook page. You can download the FREE Facebook Marketing Guide using the drop-down tab at the top!