Keyword Research Tool – How to Use Google Keyword Planner

Free Keyword Research Tool – Google Keyword Planner

If you’ve decided on your niche and have a direction in which to go, then you need to start finding keywords. There are a number of Keyword Research Tool but one good place to start would be Google’s own tool.

So therefore, in this blog post  i’m going to show you how to use Google’s keyword planner, which is 100% free,  in order to find keywords and specifically buyers keywords!


Buyer Keyword =  meaning those keywords that people  are searching for, something that they are willing to pay for.


If you’re still deciding on what niche to enter, then please do check out my Niche Research for Website Guide.

The Ultimate Keyword Research Tool?

The nice thing is, you can use Google Keyword Planner for basically any niche you can think of. Now you can probably find other Keyword Research Tool, mostly paid services, Google’s Keyword Planner is usually where most people start.

These Keyword Research Tools can be very powerful as for example, let’s say you’re trying to make money in the Skin Care Niche – so telling people you know, how to get rid of acne or pimples that’s pretty vague. What you want to be searching for instead is something more specific,  e.g. how to get rid of blackheads on nose.

Now that is an awesome keyword for two reasons:

  1. It is targeting the exact symptom they have
  2. It is targeting where they want to get them removed – i.e from their nose.

So that’s pretty much as specific as you’re gonna get: How to get rid of blackheads on nose. These are what you call buyer keywords.

Key Take Away = So you want to use your keyword research tool to find buyer keywords.

Usually you can identify these as those keywords that solve some form of problem – e.g. getting rid of blackhead on a nose.

Another good example is maybe the Weight Loss Niche. So, you can look at how to lose weight on, thighs, butt, face, ankles, chin, neck, back etc. Again,  you want to be as specific as possible.

Getting Started With Google Keyword Planner:

Now here’s the thing, once you have some form of idea about what direction you want to go in, the second step is to find out if people are searching for that thing.  Here is where Google Keyword Planner comes in.

I’m focusing on this as it is FREE and Easy to Use. If you’re interested in investing in a keyword research tool – then I’ll be doing a blog post on this soon so keep an eye out!

Simply search Google Keyword Planner into Google and it’ll be the first link.

If you don’t have a Google account, you might have to sign up. But chances are you already have a Gmail so you should be set to go.  Then click start using keyword planner. You can then enter the Keyword you want to search on the following page.

Google has recently updated their Keyword Planner layout, so this is what you’ll see:

Keyword Research Tool - How to use Google Keyword Planner


You’ll be presented with two different tools within the Google Keyword Planner: “Find New Keywords” and “Get metrics and forecasts for your keywords”.

Lets look at these two in more detail:

1. Find new keywords

As the name suggests, this tool is ideal for finding new keywords.

As you can see, the field for this tool says: “Enter words, phrases, or a URL related to your business”.

Let’s break these down a bit more:

“Enter Words”:  Essentially, just single words that are related to your niche or topic. So weightloss or basketball for example.

“Phrases”: Slightly longer than words, you can enter 1-3 keywords together, so for example if you ran a cookie e-commerce site, you’d want to enter terms like “gluten free desserts” and “low carb cookies” here.

“A URL related to your business”: This is primarily for Adwords users. But you can sometimes find a few solid keywords here using your site’s homepage or an article from your site.

2. Get metrics and forecasts for your keywords

This is a feature that’s useful if you already have a long list of keywords and just want to check their search volume. In other words, this tool won’t help you generate new keyword ideas.

Simply copy and paste a list of keywords into the search field, and hit “Get Started”.

We’re going to start with the Find Your Keywords option. So if you go ahead and type “How to Lose Weight” for example, this is what you’ll see:


Keyword Research Tool - How to use Google Keyword Planner


You’ll notice that at the top of the page you’ll be able to add filters – you can change the Location, Language and Search Network.

So, if you’re going to be targeting local or if you’re just going to be targeting within the USA or within the UK as an example you will want to go to locations and type in the location you’re going to be targeting. You can then do a search and that will show you how many people in in that particular region search for the keywords.

Keyword Research Tool - How to use Google Keyword Planner

You can search for keyword data for pretty much any niche out there, e.g you can do it in dog training, fitness, Forex or foreign exchange, healthy living etc. Let’s take Weight Loss and Diet as an example.

A lot of people are scared of going into the weight loss niche because they think it’s too saturated but in all honesty and the bigger the niche is,  I don’t care how big it is,  it’s going to be easier for you to make money in. Especially, if you know how to do your keyword research properly and you can have find buyers keywords the people are searching for.

Diving Deeper into Keyword Research:

Now that we’ve decided the niche, let’s get into the Keyword Research.  I’m going to go to Google and we’re going to use the Google Suggest tool and all I’m going to do is start to search “how to lose weight on”

Keyword Research Tool - How to use Google Keyword Planner


If you look right here it shows on your face, your thighs and then a whole bunch of other non body parts.  Also, if I click enter and then we scroll down to the very bottom here it’s going to show you some related searches that people are searching for.

Keyword Research Tool - How to use Google Keyword Planner

However, as I am actually looking for body parts, I’m going to use the following:

  1. How to lose weight on your Face
  2. How to lose weight on your Thighs
  3. How to lose weight on your Arms


And then paste them into the Google Keyword Research tool. You’ll notice that it’ll only let you paste 3 keywords, however, you can do them individually if you so desire.

I’m then going to click “Get Started” and we’re basically having Google tell us exactly what people are searching for. We’ll also know on average how many monthly searches those phrases get – if any.

Keyword Research Tool - How to use Google Keyword Planner

As you can see, the arms and thighs get 1k-10k searches and the face gets 10k-100k searches. So there are quite a lot of searches being done in this niche.

Some of you are  probably asking what about this competition tab what is the competition stuff. Just ignore this. Ignore everything to the right of the monthly search volume, this is all for paid advertisements that just tells you how competitive and how expensive it’s going to be if you want to do paid advertising which we’re not going to be doing.

You’ll also see some related searches that mean the same thing but have a slightly different phrasing. So for example, for the Keyword “How to lose weight on your thighs”, you can also see the following in the above picture:

  1. How to lose thigh fat
  2. How to reduce thigh fat
  3. How to lose leg fat


Now, essentially all these keywords mean exactly the same thing. So you can perhaps look to target all of them in one singly blog post, or make separate blog posts targeting each of them specifically.

Again, those are what you’re going to call “buyers keywords”. I’m going to expand to my searches and see if I can find some more.  If I scroll down a bit more, I find:

  • How to lose thigh fat for women
  • How to reduce fat female

Keyword Research Tool - How to use Google Keyword Planner

These might just be a bit too specific and as you can see the search volume isn’t that high. But you can again just use them as secondary keywords inside a blog post based on a reducing thigh fat in general.

I also see “weight loss program” but that’s probably going to be too competitive organic search wise. But you guys get the idea this is the exact same process I go through every time I’m getting into a niche. So you can just tick the keywords you like and then click “Download Keyword Ideas” to save them on the computer.

Keyword Research Tool - How to use Google Keyword Planner


Benefits of Proper Keyword Research:

The nice thing about no proper keyword research is that you can get customers for life! If you do things properly, if you build your own email list, you’re able to market to people over and over again.

Sometimes it does take three or four emails or three or four times for somebody to see an offer before they buy something.

So just keep that in mind, it’s always good to build a squeeze page or an opt-in page,  maybe offer people something for free in experience for their email address.

You’re going to find if you take the proper time or the proper amount of time to do some kick-ass keyword research you can go pretty far with this and you can find some keywords that you can  build YouTube videos around, you can do blogs around, you can do articles around and it’s pretty easy to make money!

 The Trick:  Find the right keywords that are targeting people that are willing to buy + those people that   want to buy something right away

So far at the moment we have the following list of keywords:

  • How to lose weight on your Face
  • How to lose weight on your Thighs
  • How to lose weight on your Arms
  • How to lose thigh fat
  • How to reduce thigh fat
  • How to lose leg fat


These are good keywords guys! These are people that have decided they want to target a specific area on their body for weight loss. It is bothering them enough that they’re going on Google to search for solutions!

Now do you think if you had a video or a blog post or a real nice article telling people a simple diet they can do or some very very easy workout routines they can do to target that particular area –  do you think they might be willing to pay a few bucks for the product you’re promoting?

Or even better,  do you think they were sign up for a free ebook that you’ve written yourself? Something that tells people how they can target the weight loss in that area. I mean again there’s so much we can go into here and I’m only touching on the bare minimum.

I’ll tell you  what the biggest reason I think people fail is.  They don’t take the time to properly research their audience and research their demographics and they don’t properly research what they’re going to be targeting!

I’ve seen so many newbies you know build this amazing looking blog and they’re just targeting weight loss.

It may look great and be super awesome but  you know you’re never going to get traffic for weight loss is ridiculously competitive. So my one piece of advice to newbies:

Learn your keyword research and make sure you understand your target audience and find out what are they going to be searching for. Use all the available Keyword Research Tool!

Ask yourself if I was in their situation,  when I searched for this, would I pay for something that offers me the solution? If yes, then you’re going to find that is going to be a buyer keyword that’s going to be a pretty damn good demographic.

How To Use Your Keywords To Rank?

Now that I have my list of Keywords, how do you actually rank them in Google?

Ideally you want to have your keyword in your meta title tag right here in your meta description and your h1 tag and of course there’s other things as well there but these are the main three than Google looks at initially

If you simply have a video or a website and you’ve got your proper optimisation on page for that phrase it’s going to be pretty easy to rank.

Now in case you’re asking,  what’s title, whats meta tag, etc.  Let me show you.

Let’s take one of our keywords, “How to lose weight on thighs” for example and type it into Google.

Keyword Research Tool - How to use Google Keyword Planner


Highlighted above are the Title Tag and Meta Tag. So as you can see, none of the search results actually have our particular Keyword.  Therefore, if you have a website or a video and you’ve got how to lose weight on your thighs in your title,  your description and your and your h1 tag (which is actually the first heading tag in your blog post) it is going to be pretty easy for you to get ranked for that keyword.