One key determinant of how successful or how much traffic your website is going to get is Niche Research.
It is an important part of your overall SEO strategy and as you will see in my Keyword Research Blog Post, it lays the foundation for what is to follow.
So how to find a Niche?
This blog post will be a comprehensive guide on niche research for websites
Why is finding a Niche so important?
Essentially, a niche is a particular category of a more broader interest. It is a subset of a market interested in a larger industry.
So Animal/Pet Training is a very large target market, you can advertise, promote and create content about literally thousands of things. However, Dog Training would be a niche in this market. You have now narrowed down to the number of potential customers.
Taking it a step further, cocker spaniel training would be another niche. Now you’ve gotten very targeted and are only focusing on a small sample of the overall animal/pet market.
Why choose a Niche:
If your website is relatively new you are unlikely to effectively compete with more established businesses. Therefore, targeting broad keywords is not going to be feasible.
You should, therefore, try to drill down into niche topics and start to gain market traction from there.
Things to think about when undertaking Niche Research:
1)Knowledge of the niche
The first thing to think about is if you have any particular interest or knowledge in the niche you are selecting. Ideally, you want to pick something you have some experience with or are passionate about.
It’s a lot easier and enjoyable to create content about a topic you are interested in than something you don’t really care about. You will also be able to build an authority in the topic giving you more leverage and sales. It’s very easy to build a brand once you have authority status of a particular topic, you’ll have recurring customers which makes generating revenue a lot easier.
2) Is there enough volume in the niche?
You don’t want to drill down too deep within a niche so much that there is very little demand. Aim for a sweet spot where you’ve picked a niche that is quite specific but has good volume of searches and customer popularity.
How to undertake Niche Research?
If you’re struggling to narrow down on a niche then here’s a bunch of resources you can use to help you. Depending on the type of website you are creating, so whether you want an e-commerce store, a blogging website or a lead generation website, you’ll find that some resources may be more suited than others.
Now I’m pretty sure you’ve heard of Amazon and have probably bought something from them at one time or another. However, most people fail to realize that Amazon is a great resource for Niche Research.
As you can see in the image below, Amazon has an enormous catalog, categorized into departments and niches.
Not only this, but you can dive further into each of the categories. So for example, if I click the “Clothes, Shoes and Watches Category” this is what it gets broken down into:
And then you can break it down further. So let’s say you clicked on Jewelry. You now have the option to select a particular type of Jewelry product:
Some of these may not be relevant or usable. However, you can explore further into the Women or Men categories for example and create a targeted niche website just on Men Jewelry
2) Home Advisor
Home Advisor is another website that has separated categories which you can search through.
And much like Amazon, you can dive deeper into sub-niches if you require. So if I click “Electrical Outlets, Panels, Switches and Wiring” you can see that it opens up more options that I can pick.
Each of these sub-niches can be a website in it of itself. You can easily have a website focusing on “Fans” or “Lighting Designs” for example. You could monetize it through Adsense, selling affiliate products or by collecting leads and then selling them to Fan and Light installation businesses.
If you’re looking to generate affiliate commissions ClickBank is the number one affiliate marketplace. Along with making money you can use it to generate ideas about your next niche website.
The website navigation has a list of broad categories in each of the popular niches. Have a look:
The Next Step…
Now that you’ve hopefully had some inspiration, you should look to finalize your niche. There is no right or wrong answer and it is completely dependent on what your goals are.
Once you’ve decided on a niche, it is now time to move on to creating content for your website. if you’re building a blogging website then Keyword Research will be key to getting Traffic.