SEO Basics 2017 Guide

Welcome to the SEO Basics 2017 Guide!

There are a number of different things you can do to make Google like your website. This multi-part SEO Basics 2017 Guide will give you practical steps and strategies you can implement, so your website ranks higher.  I will compile everything into an e-book so you can access it all in one place!

Introduction:

In this article, we’ll be covering the A,B, C’s of Search Engine Optimisation (SEO) and how you can rank better on Google. This article is a part of a multi-part series where we’ll take you from start to finish – making you rank higher with your website. The tips and tricks covered in this SEO Basic 2017 Guide will give you a head start in ranking your website and give you an edge over competitors.

SEO stands for Search Engine Optimisation. It is a measure of how high a website ranks on Google. Sites with higher SEO will show up in the top few search results of Google – which is where you want to be! Most people only view the first page of Google. So to get people to come to your website, you want to be as high as possible in Googles search results.

Note: I will compile everything into an e-book so you can access it all in one place! So make sure you subscribe & follow Code Central on social media to keep yourself updated! Read below for Part 1:

Step 1 – Creating Good Page Titles.

A title tag tells users and Google what the page is all about. It is often the name of your website/business plus any other important information like physical location and products.

SEO Basics 2017 Guide - Example of a Title Tag

Figure 1 – Example of a Title Tag

Figure 1 shows an example of how a Title Tag would appear on Google Search. The Title Tag in the example – Mahias Clothing – covers all major information that can be given in a Title Tag as described above.

 

How to edit the title tag?

SEO Basics 2017 Guide - Title tag being show on browser window.

Figure 2 – Title Tag being shown on browser window

Title tags are found in the head tags of an HTML document. If you are unfamiliar with HTML, please view the diagram below.  You can also sign up for my free course: HTML and CSS Bootcamp for Beginners. Ideally, you should create a unique title for each page on your website.

For those familiar with HTML, all you need to do is edit the HTML Code in the head section. Just add an opening and closing title tag – <title></title> – with the title for that particular page in between the two tags.

If you’re using WordPress, you can use plugins designed to improve SEO. There are a number of different SEO plugins, both free and paid-  explaining how to use them is out of the scope of this article. The one that I use is Yoast SEO and I’ll make a tutorial/article on it, for those who want to learn how to use it.

Once edited, the content of the Title Tags will appear in the first line of results. This will help user recognise if the page is relevant to what they’re looking for. They will also appear on the browser of a user once they open your website, Figure 2.

Best Practises:                                                   

  • SEO Basics 2017 Guide - Title Tage SummaryAccurately describe page content
  • Create unique titles for each page
  • Use breif, but descriptive titles.

 

Step 2: Edit Description/Meta Tags

What are Meta Tags?

Meta tags give Google a short summary of what the page is about. You can think of them like the blurb of a book. Title tags can be very small, Meta Tags allow you to expand upon your title.

Benefits of using Meta Tags?

SEO Basics 2017 Guide example of Meta Tag being used

Figure 2 – Meta Tag in use.

Google might use them as snippets of your website. I  say “might” because depending on what query the user searches, Google might display some other thing on your website which is more relevant.  Adding Meta Tags to each page is a good idea as Google may not be able to find other relevant info.

Figure 2 shows the same website (Mahias Clothing) making use of a Meta description.

SEO Basics 2017 Guide - Meta Tag SummaryBest Practices: 

  • Accurately summarises the page’s content
  • Use unique descriptions for each page.

 

Summary:

That brings us to the end of Part 1 of the SEO Basics 2017 Guide. Please go ahead and make the necessary changes to your website. These first two simple steps can go a long way in helping you rank higher. Google is filled with examples of websites which don’t bother to implement these two simple steps, which is quite unbelievable. Considering how quick you can change the Title and Meta tags, there is no excuse to not edit them!

Stay tuned for Part 2.