SEO for eCommerce Website – Is it really
Traditional Advertising can be a really good return on investment, provided you do it right. Finding the ideal advertising strategy and channel can be difficult. You’ve probably heard the old saying “I know that half my advertising works but not sure which half” – it’s hard to properly identify what’s really working.
This is where Search Engine Optimisation (SEO) for E-Commerce Website can be advantageous. Traffic generated through good SEO will be highly targeted. People who are actively searching for whatever service or product you provide will be directed towards your website. Therefore, these people are more likely to be primed to purchase.
This is just not possible in print advertising, television or radio – with the traditional form of advertising you throw your net out to everyone and hope you reach a few people actually interested in your product/service. It is mostly a numbers game. The larger the number of people you reach, the more likely you will reach someone who is actually interested in your product offering.
SEO, on the other hand, is cheaper and more targeted. A common misconception is that SEO is expensive, however, that is simply not true. Marketers are more than happy to spend lots of money on print ads which do not bring as good a return on investment.
How does SEO for eCommerce Website Work?
SEO puts your product/service directly in front of customers that are searching for it. If you rank high on Google, you will get more website hits which will potentially lead to more sales.
SEO is done through a number of different techniques. You can start by using the correct keywords which attract customers. There are a number of different Off-Page SEO techniques as well such as backlinking.
For more SEO Tips and Tricks check out my other blog post.
Another advantage of SEO is that you can use the Google Web Console to track and monitor your results. Google provides in-depth data on where your customers are coming from, what pages they’re viewing and what keywords you are ranking for.
You really must think of search engine optimisation as advertising and I think that’s where the problem lies most businesses don’t see it as advertising but at the end of the day that’s exactly what search engine optimisation is and the end goals are the same.