Social Media Traffic
Learn how to drive social media traffic to your website!
Every day hordes of your potential customers log into Facebook, Twitter, Linkedin and other social media platforms. In some cases, they do this multiple times.
So all you have to do is set up a presence on these sites and syphon the already large social media traffic off to your own website. You’re going to get traffic flowing freely and willingly to your website and mailing list.
Social media sites are naturally viral platforms. E.g. someone posts a funny cat video or a meme and overnight it’ll get thousands of views. You can take advantage of this and use it for your own benefit. Additionally, most of these social media sites offer paid advertising. So not using such a powerful traffic tool is absolute stupidity.
We’re going to focus on generating social media traffic without spending any money. Specifically on Facebook, as it is arguably the most popular and once that’s set up you can move on to other platforms. One factor you need to consider is where your audience is most likely to be found. If you’re certain that a large proportion of your target audience is found on Twitter then, by all means, go ahead and focus on Twitter.
Do a little market research and use some common sense to inform your decision.
Step 1: Set up a Facebook Page.
Firstly, you’ll need to register for a free Facebook account. After that, you can set up a Page as well as a Group.
Setting up a Facebook page is pretty simple. You can create one at:
Be sure to fill out exactly what your business is about and invite existing prospects and customers to “like” the fan page. The idea is to start interacting with your target audience and building a relationship. Naturally, folks like to go where the action is. You can post memes, videos, infographics, quotes and question polls to keep your page lively and interactive.
Be sure to encourage your fans to like and share your posts and have your web link attached to all posts.
The next thing to do is create a tab on your Facebook page where your fans can sign up to your mailing list. Most of the big third party mailing list services, like Aweber, make this really easy by providing an app for this.
What you really want to do is syphon your fans off of Facebook and direct them to your mailing list – that way you control the traffic. Facebook only shows your page posts to a small number of people. If you want it to show it to everyone you have to pay to boost your post, which isn’t ideal.
You can boost special offers and promotions but don’t bother spending money on regular posts. Rather, focus on bringing fans into your own sales funnel. That’s when you’re really driving social media traffic – you’re in control of the traffic!
A better way to get posts in front of everyone is to get your fans and visitors to share the opt-in page for you! One super cool way to do this is by using a tool called Rafflecopter. Which gives your visitors entry to a prize drawing for completing a specific task. E.g. joining your mailing list or sharing your content.
Step 2: Set up a Facebook Group
Another option available is to create a Facebook Group.
This group isn’t made for promotions only. It’s about creating a community that is relevant to your niche. You should look to post memes, information, inspirational messages and any other thing you feel will help in creating a discussion.
The idea again is to get people to interact. This isn’t an overtly promotional group. This group will establish your expertise in the niche. You’ll be able to build your mailing list through offering free resources such as reports, videos and apps.
Finally, you may run into affiliates and other potential partners through your group – you can join their communities and promote your stuff to their audience. Just one or two good marketing partners in your group can make a huge difference.