How to get Viral Traffic?
Ever get tired of all the constant marketing around you? Perhaps you watched a trailer for a movie and went to watch it, which then turned out to be a complete waste of time. The movie not being nearly as good as the trailer made it seem – completely normal of course, as every product owner that does marketing is clearly biased.
However, what if your friend recommended you watch a movie? They tell you the reasons why the movie is awesome and why you’ll love it. Whats the likely outcome in this case? You’re probably going to go see the movie. The truth is it doesn’t even have to be a close friend that recommends the movie to you, it just has to be someone you trust – a website, movie critique, social blog etc.
People listen to those they trust. A 3rd party opinion from a credible source can often give you the extra push to get a sale. Your customers are also looking for someone they like, know and trust to recommend your product. You can use this to leverage viral traffic.
This is why viral traffic is such a powerful strategy when used the right way. Viral traffic is all about friends sharing with friends. It has many forms such as photos, memes, powerful quotes, videos, infographics, articles, software and apps.
You just need to create something useful and put it in an easily shareable format. Kickstart the viral effect and watch your product take off.
Step by Step Action Plan:
Step 1: Create Content People Want to Share
If the content isn’t share-worthy then people aren’t going to share it. In order to know what makes content share-worthy you need to understand why people share stuff in the first place. This can be due to a variety of reasons.
Firstly, people like to be the first among their friends to share something unique and interesting. People also want to look helpful or funny. People also share content because it matches their worldview, e.g. they may share something political. Another reason for sharing is because they find something shocking or offensive.
At the heart of all this, people share because they want to be popular. They want approval and they want people to notice them. They want to be acknowledged for their opinions- people live for the likes on Facebook!
If they think your content is going to get a thumbs-up, both literally on Facebook or even metaphorically, you can be sure they’re going to share it.
Step 2: Make Sure Your Viral Content is in an Easy-To-Share Format
You don’t want to make people jump through hoops to share. Your customers aren’t going to do extra work just to share your content. So, don’t make people subscribe to get your content if maximum traffic is what you’re after.
Make sure your content is visually attractive. Photos and Infographics are a good way to go. Also, make the content quick and easy to consume – e.g. if you’re making a video, don’t make it an hour long.
Step 3: Get People To Share Your Content.
Create a strong call to action. This is where you might specifically tell people to share your content. For example, you might just say share if you agree. You can even give your visitors a “feel good” reason to share – for example, “share to make your friends laugh”.
Another way is to give people an incentive to share, a “bribe”. Consider giving them a free report, app or video if they share your content.
Step 4: Kick Start The Viral Effect
You need to kick start the viral effect to get your content in front of as many people as possible. Eventually, it will reach a point of “critical mass” and then it’s going to take on a life of its own. Initially, then you may look to post it anywhere and everywhere you can get your friends and colleagues to share it.